Zebrafish Collective launches virtual skin consultations
Retail Beauty has previously reported on how important personalisation is to building customer loyalty.
This is especially critical when it comes to skincare, where products and routines are customised to specifically target and treat the patient’s top concerns.
With lockdown restrictions only just easing, many personalised routines have been forced to move online, with consumers able to take some form of diagnostic quiz or questionnaire to receive a range of recommend products.
The Founder and COO of Melbourne aesthetic skin clinics Flawless Rejuvenation Dr Sean Arendse and Dermal Clinician Katanya Brelsford have taken things one step further by offering consumers expert, real-time advice with their concept Zebrafish Collective.
“We are the first online skincare platform with real-time dermal clinicians on hand,” said Dr Arendse.
Katanya said the two wanted to build “an online skincare shopping experience that not only offers an enormous range of professional-grade skincare but also offered live chat and video advice, delivered by dermal experts, at no extra cost, to help people make the right product choices”.
“Zebrafish fills the gap between online skincare retailers and a consultative experience,” she said.
“If you have specific skin concerns, perhaps you’re pregnant, or have an existing skin condition, you’re taking medication, or even have an event to attend soon, you want to know you’re putting the right products onto your skin.”
View the full article by Michelle Ruzzene, on Retail Beauty